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History of Coffee
Coffee is probably the most popular drink in the world. How did coffee drinking begin? How did café culture develop?
We don’t know for sure how coffee was discovered. Here are two possible stories, discovered coffee by chance. He noticed that his goats became lively after eating some red berries from a tree. He tried the berries himself and felt the same. The berries were the fruit of the coffee tree.
A man from Yemen called Gemaleddin was in the port of Aden when some Chinese ships arrived. He saw the Chinese drinking tea and watched carefully as they made it. Tea didn’t grow in Yemen so he tried the leaves of other plants. Nothing worked so he went to Ethiopia and brought back the leaves and fruit of the coffee tree. The leaves weren’t successful but Gemaleddin noticed a great change in the coffee beans when they were roasted. They changed colour and smelt wonderful. He put the roasted beans in water and coffee as a drink was born!
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Our Coffee Farm
At fazenda "joia de minas" located in chapada de Minas unites around 2,500 producers from 22 counties in the Vale do Jequitinhonha, it's the newest frontier of Minas Gerais. Our Farm produce specialty coffees and extraordinary micro-lot coffee. Our family farm of 69 Hectar on this fertile plateau famous of many awards winning coffee in the world, with Altitude of 1100 meters above sea level, the coffee is Arabica of the variety Catuai, Icatu, Topaz and Mundo novo.
Our coffee cherries are harvested with the cherries must be bright red, glossy and firm. Once picked, the coffee cherries must be processed immediately. We do two metheds in the farm NATURAL process "dried with the skin on the beans" and PULPING process' the machinery removes the red skin from the two coffee beans inside each cherry. The pulp is collected, composted and reused as an ecological fertilizer. Wet processing removes the red skin and fleshy pulp material through a process called pulping.
The micro climate in the rest of the Valley, its highest point reaches 1,200 meters high above sea level, a fact that contributes to the best micro climate suitable for cultivation of best coffee. In the twentieth century, a Swiss historian who was in town, called it in a report as the "Brazilian Switzerland", in full reference to its climate.
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Why Ethical
Coffee Matters
Millions of people in developing countries depend on international buyers for their livelihoods. Many companies recognise the responsibility this gives them, and have taken steps to stop exploitative practices in their supply chains, with disastrous consequences for the poorest producers.
Long, difficult-to-trace supply chain. Prices for actual coffee beans affected by futures trading, Grown in more than 70 tropical countries, providing employment for around 25 million small farmers, who often have few or no commercial alternatives. Sector characteristics: Production is in oversupply. Mainly consumed in developed countries. In 2000 the ten largest roasters processed 63% of the world’s coffee. Impact on developing countries: Prices have fallen to 30 year lows. The farmers’ share of the retail value has reduced due to the increasing buying power of the roasters. Responsible purchasing practices can make a difference: - One roasting company is exploring the Rainforest Alliance certification scheme. Another has launched a Fair Trade brand. - Roasters have joined the multi-stakeholder Common Code for the Coffee Community initiative which has produced a Common Code for the industry.
